Hearing Enhancement
Company, LLC (HEC) is developing a proprietary digital audio technology
that allows consumers for the first time the ability to customize their
audio experience for improved speech intelligibility and listening enjoyment.
Through numerous
amounts of consumer research, HEC has concluded that, similar to having
a unique eye prescription, everyone also has a unique hearing prescription.
However, unlike vision, which is customized today using eyeglasses,
contact lenses, refractive surgery, etc., hearing remains generic with
everyone subjected and accustomed to listening to the same audio programming
in movies, radio and television.
Audio programming
is currently one-size-fits-all even though everyone hears in a unique
fashion with different levels of speech intelligibility. HEC's technology
is targeted towards changing this paradigm and giving consumers the
ability to choose their own, unique audio experience.
HEC's technology
has applications in the $79.9 billion US consumer electronics market,
the $1.7 billion US hearing healthcare market, the $6.9 billion US movie
theater market, and the US airline industry that had 615.8 million passengers
in 1998.
Hearing Enhancement
Company was conceived of and invented by The Egg Factory.
Hearing Enhancement Company has
three issued patents, and is currently pursuing four additional patent applications.
Presbyopia, a condition
that causes a loss in the flexibility of the lens inside the eye resulting
in near point blur, affects 93% of the world's population over the age
of 45. Today, this condition can be treated with multi-focal lenses.
However, consumers are unhappy with the un-natural head posture caused
by current multi-focal lenses. In fact, consumers must raise their heads
35° - 45° for clear close-up vision utilizing current progressive
lenses.
eVision, LLC is
developing a proprietary technology that could provide consumers with
enhanced vision care through electro-active focusing optics so that
wherever consumers look their vision would always be clear. Further,
eVision's technology may be able to correct vision to better than 20/20.
eVision's technology
has the potential to revolutionize the $50 billion worldwide vision
care industry.
eVision was conceived
of and invented by The Egg Factory.
eVision has
two issued patents and is currently pursuing eight additional patent
applications.
Presently, plasma
flat-panel televisions have not enjoyed consumer market success due
to their high prices that range from $8,000 to $20,000. In addition,
current plasma flat-panel televisions suffer from brightness and efficacy
problems.
Plasmion Displays,
LLC is developing a proprietary technology for generating a new class
of plasma that has the potential of revolutionizing the thin flat-panel
display market. Plasmion Displays' technology will increase the luminous
efficacy and brightness while at the same time lowering the driving
voltage, power requirements and manufacturing costs. The power needs
for Plasmion Displays are projected to be 100W, down from the current
350 - 400W. The overall result of the technology is to provide a significantly
better plasma flat-panel display at a lower cost.
Plasmion
Displays'
technology has applications in the $17.4 billion lat-panel display
market.
Plasmion Displays
was invented and brought to The Egg Factory by an outside source.
Plasmion Displays has
four issued patents, exclusive licenses
for two additional issued patents and is currently pursuing
fifteen patent applications.
Marketers
are trying to beat their competition by devising and implementing new
methods of advertising. For example, marketers now place static
advertisements on the floor directly in front of the item being
advertised, and it has proven to be extremely effective.
In one independent study, floor advertising increased the sales
volume for particular products up to 192%.
Since floor advertising was first used in 1994, industry leaders
state that floor advertising has become the fastest-growing media in the
history of in-store marketing.
IntelliMat
is the next step in floor advertising and messaging. It involves using an electronic display, with image quality
similar to that of a flat screen monitor, in combination with a floor
mat to display a dynamic message to individuals walking over and/or
using the mat. The mat is
portable and is capable of being placed throughout stores, professional
buildings, and large public areas.
In addition, the mat can be updated and changed, via the
Internet, from a remote location.
The
IntelliMat™
has the potential to be a powerful marketing tool and has the
capabilities to provide numerous functions.
In addition to displaying floor advertising, the electronic
display housed within the floor mat can be used to give directions or
instructions, as well as provide a unique aesthetic.
Further, IntelliMat has the potential to be interactive with the
consumer.
IntelliMat™ Benefits Include:
Ø
Dynamic
Ø Audio
message capability
Ø Multiple
advertisements can be placed on one mat
Ø Using
the Internet or Satellite Technology, the advertisements can be
instantly and wirelessly revised, updated, and changed from a remote
location
Ø Micro-targeting
capabilities
Ø Enhanced
cross-promotional capabilities
Ø Portable
Ø Remote
Diagnostics
Ø Interactive
IntelliMat
was conceived and invented by The Egg Factory.
IntelliMat,
LLC has two issued patents, one notice of allowance and is currently
pursuing six additional patent applications.
