New
technology helps lay a golden egg
By Dan Smith
Roanoke's innovative The Egg Factory, which
identifies promising business ideas and helps bring them
to market, has cracked open a potential biggie with
Johnson & Johnson.
Egg Factory subsidiary eVision and J&J have a new
licensing agreement allowing J&J exclusive worldwide
rights to eVision's electro-active lens technology for
ophthalmic lenses. These lenses help correct a condition
most often found in the elderly (presbyopia) which
causes a flexibility decrease in the crystalline lens of
the eye. It has been termed an "intelligent"
eyeglass lens because its chemistry and electrical
impulses help focus where the wearer is looking.
J&J and Egg Factory founder Ron Blum have a positive
history, the huge company having purchased Blum's
Innotech nearly six years ago after Blum developed
lenses J&J thought promising.
The Blue Ridge Business Journal
December
30, 2002
