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THE ROANOKE TIMES
October 8, 2003
Duncan Adams

 

Inventor sees promise in eye-exam instrument

High-tech companies have vision for device

The advanced "phoropter" will measure the focusing quality of a person's eyes and also find abnormalities currently undetected.

Roanoke high-tech inventor Ron Blum has a role in "phoropter: the next generation," which owes more to concepts from Star Wars, the military version, than "Star Trek."

Blum and a subsidiary of his Roanoke company, the Egg Factory, are involved in the development of a sophisticated new "phoropter," or eye - exam instrument, that will incorporate technologies patented by the Egg Factory and e-Vision, its subsidiary.

The new phoropter's optics technologies will use concepts created by the military's Strategic Defense Initiative, also called Star Wars, the company said. The Egg Factory's chief technology officer is Dwight Duston, who once had ties to the Strategic Defense Initiative.

As envisioned, the advanced optical - exam instrument will measure the focusing quality of a person's eyes and also find abnormalities currently undetected by phoropters or "auto-refractors."

In addition, it will immediately offer the patient an experience of how his or her vision could improve with correction provided by advanced spectacle lenses, contact lenses or surgeries.

"There is evidence to suggest you can do better than 20/20 and that this vision will be wanted by consumers," said Bill Kokonaski, vice president of technologies for the Egg Factory.

E-Vision and WaveTec Vision Systems of Los Angeles have formed a company called Adaptive Vision Systems, which is Roanoke-based. Once the technologies of the two are integrated, WaveTec's patented vision - screening system will provide the measuring component and e-Vision's electro-active lenses will offer the patient an experience of what correction can do.

"We believe that the technologies of our two companies can be combined in a way that will significantly benefit the optical industry, eye care professionals, and most importantly the world's vision care public," said Blum, president and chief executive of the Egg Factory.

Jim Currie, the Egg Factory's chief operating officer, said company officials estimate that between 80 million and 120 million Americans will see better once these previously undetected vision abnormalities are measured and corrected.

"It's our goal to help everyone have the most accurate eye exam possible and get a prescription that will allow them to see the best they can," Currie said.

Tony VanHeugten, chief technology officer for Adaptive Vision Systems, said the new phoropter will dovetail with advances in corrective technologies.

"There has been a recent convergence of measuring technology with that of manufacturing technology," VanHeugten said. "In the past, we could measure various aberrations, but had very little chance of ever being able to manufacture a corrective lens capable of correcting the defects we measured."

Both Kokonaski and Currie said they anticipate the new eye - exam instrument could go to market in two to three years.

E-vision's electro-active lens technology, which will allow automatic focusing of spectacle lenses, was licensed last year to Johnson & Johnson for eyeglass lens applications.

Johnson & Johnson's Spectacle Lens Division already has a manufacturing plant in Roanoke, where it produces an advanced eyeglass lens that Blum's research and development helped create.

Blum founded the Egg Factory in Roanoke in April 1999 as an "innovation development" company.

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