PRESS RELEASE
EGG FACTORY'S INTELLIMAT TAPPED
FOR PROMOTION IN SONY STYLE STORE
Innovative digital display
mat introduces new advertising medium
ROANOKE, Va. - July 12, 2004 - IntelliMat, a new multi-media
digital display designed for the floor is being used
for a promotion at the Sony Style Store at the Sony
building at 550 Madison Ave. in New York City.
Introduced by The Egg Factory (TEF), a creator and
developer of innovations for Fortune 500 companies
and private equity firms, IntelliMat is a portable ½ inch
thick display that combines the best of TV and computer
technology. Sitting on the floor, IntelliMat delivers
multi-media, TV-quality advertisements and can be interactive
with customers. More importantly, it delivers these
messages to consumers in environments where wall space
is limited or in front of products where consumers
are in a position to buy.
As consumers visit the Sony Style Store, IntelliMat
uses colorful video clips and sound for its promotions.
"IntelliMat has been a huge customer draw with
its crisp images, color and sound in our store. It’s
been quite a novelty and traffic stopper,” said
Christine Belich, Sony Style executive creative director.
This fully patented breakthrough display technology
caught the eye of the Sony Style retail creative team
when it was launched at GlobalShop, the largest tradeshow
for store design and in-store marketing in the U.S.
IntelliMat also captured the attention of hundreds
of other components makers, audiovisual system integrators
and point of purchase marketing firms at its recent
debut at InfoComm 2004, the leading professional conference
for digital signage companies and component makers.
"We understand the excitement that IntelliMat
creates among retailers as well as digital sign companies
and component makers. It opens up a whole new advertising
medium in an ever-changing and competitive environment," said
Jim Barney, vice president for sales and marketing
at TEF. IntelliMat addresses the needs of brand advertisers
who are becoming increasingly dissatisfied with TV
advertising.
Traditional television advertising has become more
expensive and less effective with the emergence of
technologies such as TIVO, digital video recorders,
and hundreds of cable channels that enable consumers
to channel surf or avoid commercial messages altogether.
According to Investor's Business Daily, the share of
dollars spent by advertisers on network TV could drop
in half over the next few years. Point of sale digital
media such as IntelliMat will likely benefit as advertisers
look for more effective advertising media. Advertising
industry sources indicate the average cost for television
advertising is $21 to reach 1,000 viewers as compared
to about $6.95 to reach the same number of viewers
with IntelliMat in a supermarket where consumers are
ready to buy.
"IntelliMat is an example of innovations that
TEF offers to global companies, giving them a significant
competitive advantage in the marketplace," said
Jim Currie, Chief Operating Officer of TEF. Through
an alliance with TEF, global partners are able to get
products to market quicker, at less cost and with reduced
risk."
About the Egg Factory
The Egg Factory, LLC, is an organization dedicated
to the creation and development of significant consumer
and industrial innovations. The company creates transformational
technology and global innovative solutions and then
sells or licenses them to Fortune 500 companies,
and private equity firms for their commercialization.
Since its founding, The Egg Factory (TEF) has provided
a number of significant innovations to large global
companies and private equity firms including: e-Vision,
(electro-active focusing optics technology for the
correction of presbyopia) to Johnson & Johnson;
AgroShieldTM[1], (polymer technology that protects
crops against loss due to freezing temperatures)
to a private equity group. TEF recently formed an
alliance with Avery Dennison to develop PocketMate™,
a product intended to provide a unique, hassle-free
means for carrying and storing personal or valuable
items, such as identification and money, and for
secretly storing tracking devices to protect children
and loved ones. TEF has also formed an alliance with
Clorox to develop and launch innovative new products.
Today, TEF has more than two-dozen innovations at
various stages of development. For additional information
about TEF, and its innovations, visit www.eggfactory.com.
[1] AgroShieldTM is a trademark of AgroShield, LLC,
a Louisiana limited liability company
