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For more information, please contact:
The Egg Factory, LLC
Tom Douglas
Vice President, Communications Strategy, and Innovation Challenge
tdouglas@eggfactory.com
540-777-6106

PRESS RELEASE

THE EGG FACTORY ANNOUNCES 25th U.S. PATENT
Dirtex system will keep environment cleaner, healthier

ROANOKE, Va-- June 16, 2004 –The Egg Factory (TEF), a creator and developer of innovations to Fortune 500 companies and private equity firms, recently received its
25th U.S. and 29th foreign patent for innovations created and developed by the company.

TEF’s 25th U.S. patent was awarded in May for Dirtex, a multi-surface cleaning and disinfecting system that provides consumers with a new way of keeping their environments cleaner and healthier. In addition, TEF is currently pursuing more than 200 other provisional, non-provisional, U.S. and foreign patent applications.

According to TEF COO, Jim Currie, the issuance of such a large number of patents across a broad spectrum of product categories signifies the success of TEF’s unique business model. As an innovation development company, TEF is focused on creating innovations that meet consumer and societal needs. Large global companies are given the opportunity to either buy or license these innovations and take them to the marketplace in less time and at a reduced cost.

“TEF offers unique, patented innovations that provide our global partners with a significant competitive advantage,” said Currie. “Through an alliance with TEF, global partners are able to get products to market quicker, at less cost and with reduced risks.”

To date, TEF has partnered with Johnson & Johnson, Avery Dennison, Clorox and a private equity firm in the development of several TEF innovations. Following is a review of the innovations patented by TEF.

e-Vision, LLC is developing a proprietary technology that could provide consumers with enhanced vision care through electro-active focusing optics so that wherever consumers look their vision would always be clear. Further, eVision's technology may be able to correct vision to better than 20/20. e-Vision has five issued U.S. patents and three foreign patents. e-Vision is currently pursuing 28 additional U.S. patent applications and is pursuing numerous foreign counterpart applications.


IntelliMat is a revolutionary new information digital signage medium that delivers the audio and visual power of TV on the floor combined with the interactive capability of a computer in any high traffic environment, including non-retail and retail locations (airports, malls, banks, hospitals, grocery stores, mass merchandisers, etc.). IntelliMat provides breakthrough communication to consumers in situations where space is limited, allows for ultimate portability, and can be placed right in front of a product where purchase decisions are made. IntelliMat has two issued U.S. patents, one foreign patent, has received notice of allowable matter on a U.S. patent application, and is actively pursuing nine additional U.S. patent applications and numerous foreign counterpart applications.


Tech Mats utilizes high-tech clean room technology (the same technology found in the clean rooms of companies such as Intel, Motorola, and NASA) to provide a superior doormat for your home for removing dirt from one's shoes. Tech-Mats have had two U.S. patents, 19 foreign patents, and is currently pursuing nine additional U.S. patent applications and numerous foreign counterpart applications.


Plasmion Displays, LLC’s proprietary technology is for generating a new class of plasma displays that has the potential of revolutionizing the thin flat-panel display market. Plasmion Displays' technology will increase the luminous efficacy and brightness while at the same time lowering the driving voltage, power requirements and manufacturing costs. The overall result of the technology is to provide a significantly better plasma flat-panel display having a longer life expectancy at a lower cost to consumers. In addition, Plasmion Displays has eight issued U.S. patents and two issued foreign patents. Plasmion has received notice of allowable matter on its only pending U.S. patent application.


Hearing Enhancement Company, LLC’s (HEC) proprietary digital audio technology for the first time gives consumers the ability to customize their audio experience (voice to remaining audio) for improved speech intelligibility and their listening enjoyment. HEC has four issued U.S. patents, four foreign patents, has received notice of allowance on another U.S. patent application and is currently pursuing five additional U.S. patent applications and numerous foreign counterpart applications.


AgroShield is a proprietary polymer technology that could protect against crop loss due to cold, frost and freezing temperatures. AgroShield has one issued U.S. patent which was sold to AgroShield, LLC, a Louisiana limited liability company.

About the Egg Factory


The Egg Factory, LLC, is an organization dedicated to the creation and development of significant consumer and industrial innovations. The company creates transformational technology and global innovative solutions and then sells or licenses them to Fortune 500 companies, and private equity firms for their commercialization. Since its founding, The Egg Factory (TEF) has provided a number of significant innovations to large global companies and private equity firms including: e-Vision, (electro-active focusing optics technology for the correction of presbyopia) to Johnson & Johnson; AgroShieldTM , (polymer technology that protects crops against loss due to freezing temperatures) to a private equity group. TEF recently formed an alliance with Avery Dennison to develop PocketMate™, a product intended to provide a unique, hassle-free means for carrying and storing personal or valuable items, such as identification and money, and for secretly storing tracking devices to protect children and loved ones. TEF recently formed an alliance with Clorox to develop innovative new products. Today, TEF has more than two-dozen innovations at various stages of development. For additional information about TEF, and its innovations visit www.eggfactory.com.


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