PRESS RELEASE
Egg Factory’s IntelliMat
Takes Advertising off the
Television and Right to the Consumer’s Feet
ROANOKE, Va. – May 19, 2004 – A
new form of advertising, soon to hit the marketplace,
will likely stop you dead in your tracks. Not because
of its startling images, but because it’s on
the floor.
IntelliMat, a new multi-media digital display designed
for the floor, is unlike any advertising method in
the marketplace today.
Introduced by The Egg Factory (TEF), a creator and
developer of innovations for Fortune 500 companies
and equity firms, IntelliMat is a wear-resistant, 3-foot
by 4-foot screen, raised only a half inch off the ground.
It delivers multi-media, TV-quality advertisements
and can be interactive with customers. More importantly,
it delivers these messages to consumers in retail environments
when they are in a position to buy.
Traditional television advertising has become more
expensive and less effective with the emergence of
technologies such as TIVO, digital video recorders,
and hundreds of cable channels that enable consumers
to channel surf or avoid commercial messages altogether.
According to advertising industry sources, the average
cost for television advertising is $21 to reach 1,000
viewers as compared to about $6.95 to reach the same
number of viewers with IntelliMat in a supermarket.
“
IntelliMat is at the leading edge of a technology movement
to cost-effectively provide detailed product information
to consumers when and where they make buying decisions,” said
Jim Barney, vice president for sales and marketing
at TEF. “Traditional advertising is no longer
able to build broad-base awareness affordably.”
IntelliMat was introduced this past March at GlobalShop,
in Las Vegas, the largest tradeshow for store design
and in-store marketing in the U.S., and captured
the attention of hundreds of advertisers and marketers,
according to Barney. Prior to the tradeshow, TEF
successfully
tested IntelliMat for functionality and consumer
reactions in robust retail environments.
“
IntelliMat is an example of proprietary innovations
that TEF provides to global companies giving them a
significant competitive advantage in the marketplace,” said
Jim Currie, Chief Operating Officer of TEF. “Through
an alliance with TEF, global partners are able to get
products to market quicker, at less cost and with reduced
risks.”
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About The Egg Factory
The Egg Factory, LLC, is an organization dedicated
to the creation and development of significant consumer and industrial
innovations. The company creates transformational technology and
global innovative solutions and then sells or licenses them to Fortune
500 companies, and private equity firms for their commercialization.
Since its founding, The Egg Factory (TEF) has provided a number
of significant innovations to large global companies and private
equity firms including: e-Vision, (electro-active focusing optics
technology for the correction of presbyopia) to Johnson & Johnson;
AgroShieldTM , (polymer technology that protects crops against loss
due to freezing temperatures) to a private equity group. TEF recently
formed an alliance with Avery Dennison to develop PocketMate™,
a product intended to provide a unique, hassle-free means for carrying
and storing personal or valuable items, such as identification and
money, and for secretly storing tracking devices to protect children
and loved ones. Today, TEF has more than two-dozen innovations at
various stages of development. For additional information about
TEF, and its innovations visit The
Egg Factory
